It’s not a secret, most of us agree that digitalization isn’t where it should be. The digital maturity of companies is often at the beginning and the speed of digitalization is low. How does it look like with the CX maturity?

  1. How can we as a company build Customer Experience if we are not Customer Centric? …and how can we be Customer Centric if our employees have corporate goals in their contracts or goals?
  2. If we want to be customer centric and build CX we need to re-org our company. No more sales, marketing,… departments, because they are also aligned on corporate goals What we need is a CX department which places the customer into the center and will be supported by back-office pole who are looking about things we have done in sales, marketing,…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sven Esser

Sven Esser

Passionate about Customer Experience & Digital Transformation